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Fans who experience CMS get much more than a great race, they are on a quest for multiple at-track events and activities that maximize the value for that fan. Whether it is a concert, a tailgate competition or a military exhibition - CMS has something for everyone. Charlotte Motor Speedway is now the proud home of the WORLD'S LARGEST HD Video Board! Completed in May of 2011, this world record Video Board is taking fan entertainment and sponsor activation to an unrivaled level.
We are a very strategic organization with strategically positioned events throughout the calendar year designed to have a positive impact on consumers on a national and local level. We are an intelligent organization with knowledge of our consumers and their shopping patterns. We are an organization committed to providing the most value per dollar spent than any other entertainment venue, and to retaining our current base of loyal customers while engaging a large audience of customers that are new to the CMS experience. We are the most committed partner to integrating our brand into a customer's lifestyle in the most relevant manner. We are a business partner committed to driving increased revenue for our partners and shareholders via a 365 day commitment to marketing and sales
CMS is home to three NASCAR Cup Series race weekends every year:
- Sprint All-Star Race (NASCAR's elite driver competition, $1 Million to win, no points for second place!)
- Coca-Cola 600 (NASCAR's longest race)
- Bank of America 500 (only night race in NASCAR's "Chase for the Cup")
CMS hosts over 1.5 million spectators annually. CMS fans represent all 50 U.S. states and average a 330-mile drive when attending events. CMS hosts a variety of events throughout the year including photo shoots, commercials, corporate meetings, track tours and racing competitions with NASCAR's three elite series. Charlotte, NC is home to the majority of NASCAR teams and opened the NASCAR Hall of Fame May 11, 2010.